Pregnancy is a transformative experience—one, that at many points, can present with more questions than answers. While there exists a wealth of information available to those on the journey, this abundance can lend itself to feelings of anxiety, overwhelm, and paralysis for parents who are unsure of where to begin. Today, the Mama Glow Foundation collaborates with CVS Aetna to alleviate some of this stress.
We are thrilled to announce the launch of our Shared Decision-Making Toolkit for Pregnancy and Childbirth. Implementing and integrating a vast array of knowledge, partially from Mama Glow Founder’s Latham Thomas’ extensive experience as a birth worker, reproductive health advocate, and professor of gender and sexuality studies, this innovative resource aims to empower individuals to make informed, value-aligned choices about their care—from early pregnancy, through labor and delivery.
Standing as an extension of Mama Glow’s leading principles, the Shared Decision-Making Toolkit is designed with inclusivity, equity, and person-centered care at its core to ensure that the birthing person’s voice is heard at each step of the journey.
With this announcement comes a celebratory moment for the Mama Glow. We are honored to share that we have been named an honoree for Fast Company’s World Changing Ideas Award for this groundbreaking collaboration. This annual recognition honors bold and transformative efforts that tackle the world’s most pressing issues—from fresh sustainability initiatives and cutting-edge AI developments to ambitious pursuits of social equity that are helping mold the world.
This year’s awards, featured on fastcompany.com, showcase 50 winners across 12 categories and 50 additional winners across industries, for a total of 100 outstanding projects. A panel of Fast Company editors and reporters selected the winners from a pool of more than 1,500 entries and judged applications based on their impact, sustainability, design, creativity, scalability, and ability to improve society.
“Mama Glow is all about building a future where every pregnancy is met with dignity, trust, and informed choice,” says Founder Latham Thomas. “This toolkit is more than just a resource. It’s part of the shift in how we view pregnancy and childbirth. Us being honored with the World Changing Ideas Award is not only a blessing, but also a testament to the transformative nature of this work.”
Fast Company’s Summer 2025 issue (on newsstands June 17, 2025) will feature select award winners working on solutions such as a spinal cord stimulator for people who’ve been injured, modular bus shelters in Los Angeles, and AI to help eliminate counterfeit drugs.
“The World Changing Ideas Awards have always been about showcasing the art of the possible,” says Fast Company editor-in-chief Brendan Vaughan. “We’re proud to recognize the organizations and leaders that are making meaningful progress on the biggest issues of our time.”
Together, we are helping to shape a future where every birth begins with trust, information, and choice.
ABOUT MAMA GLOW
Mama Glow is New York’s premiere maternity lifestyle brand committed to supporting women along the childbearing continuum. We support women and families during the fertility period, during pregnancy, after birth and into new motherhood offering a full spectrum approach to holistic wellness. We are the first company to offer doula support at every stage along the childbearing continuum – including our premium fertility doula service for hopeful expectants. Mama Glow also offers a globally recognized doula immersion program educating doula-trainees from around the world to become the next generation of leaders that will help transform our modern health care system for women and babies. Having cultivated partnerships with some of the nation’s leading health organizations, Mama Glow is deeply committed to education, advocacy and impact. Our innovative programming takes space at our new women’s center in Brooklyn, Circle By Mama Glow, supporting women from menarche through menopause.
ABOUT CVS HEALTH AETNA
CVS Health® is a leading health solutions company committed to advancing health equity and improving access to quality care for individuals and communities across the nation. Through its family of brands—including Aetna®, a CVS Health company and one of the nation’s premier health insurance providers—CVS Health delivers connected, innovative, and person-centered care. Together, CVS Health and Aetna work to reimagine the healthcare experience by prioritizing prevention, affordability, and whole-person health.
ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.
