Motherhood is transformative — and it deserves to be honored with intention, support, and of course self-care. Australian luxury maternity skincare brand Pure Mama Skincare brought that philosophy stateside with a beautifully curated gathering at Daylight Studios in New York City, welcoming 40 expectant and new mothers to experience a delightful morning of conversation, pampering, and community connection.

The event, Step Into Motherhood, powered by Pure Mama and NUNA, welcomed a curated group of influencer mamas and moms-to-be for a morning rooted in connection, education, and nurturing rituals designed specifically for pregnancy and postpartum. Lara Henderson, the company’s Founder, CEO , who happens to also be a mother of two, led the panel discussion packed with experts chiming in on what to expect along the motherhood journey.

A Powerful Pure Mama Panel

At the heart of the event was a thoughtful and inspiring panel featuring voices across wellness, media, and maternal health advocacy:

• Amanda Hirsch — media personality and founder of Not Skinny But Not Fat, who brought candid insights on navigating pregnancy and motherhood in the public eye.
• Dr. Ivy Margulies — physician and women’s health advocate, who shared expert guidance on maternal wellness and caring for the body during pregnancy and postpartum recovery.
• Erin Coles — offering perspective on modern motherhood and community building.
• Latham Thomas — renowned doula, author, and founder of Mama Glow, who spoke powerfully about reclaiming rest, ritual, and support during the motherhood journey.

The conversation explored themes of body confidence, mental health, realistic expectations of motherhood, and the importance of carving out moments of intentional self-care. It was honest, empowering, and deeply resonant with the room of creator-moms navigating similar experiences.

Experiencing Pure Mama

Throughout the morning, guests immersed themselves in Pure Mama’s hero products — from the cult-favorite Belly & Body Oil to soothing body care essentials designed to support stretching skin, hydration, and relaxation. The brand’s commitment to naturally derived, high-performance ingredients was front and center, reinforcing its reputation as a trusted companion for maternity skincare.

Beautifully styled product stations encouraged tactile exploration, while intimate lounge moments allowed attendees to slow down and connect with others.

Brand Partnership Spotlight: NUNA

The event was co-hosted alongside premium baby gear brand NUNA, whose presence seamlessly complemented the morning’s focus on supporting families from pregnancy through early parenthood. The partnership underscored a shared mission: helping parents feel prepared, empowered, and supported through every stage of the journey. NUNA unveiled their apparel for infants and mothers.

More Than a Beauty Moment

What made Step Into Motherhood special wasn’t just the skincare — it was the atmosphere. Daylight Studios was transformed into a sanctuary where motherhood was centered, stories were shared openly, and self-care was positioned not as indulgence, but as necessity.

As Pure Mama continues expanding its presence in the U.S., this NYC gathering marked a meaningful step in building a community of women who feel seen, supported, and celebrated.