Keys Soulcare, a beauty and wellness brand founded by Grammy award-winning recording artist, Alicia Keys, has partnered with the maternal health platform, Mama Glow, a brand and movement redefining parenthood and supporting doulas, parents and caregivers. Keys Soulcare was born out of a desire for Alicia to create a space for ritual, beauty and wellbeing. The collaboration between Keys Soulcare and Mama Glow underscores a shared commitment to self-care and the importance of nurturing oneself, especially during the journey of parenthood. .

Both brands share a philosophy of soul care, emphasizing the interconnectedness of physical and emotional well-being. This month long collaboration aims to celebrate those who care for others and promote self-care within the context of motherhood and parenthood. Keys Soulcare’s “Golden Cleanser” is highlighted as a product that aligns with this partnership, emphasizing its gentle cleansing and soothing properties. 

The partnership includes a Keys “Soulful Spotlight” where Latham Thomas, founder of Mama Glow shares her journey as a doula and is in conversation with doula, healer and filmmaker, Djali Brown Cepeda, Fun fact, Latham served as a doula to Alicia Keys, sharing a bond that centers the joy, the beauty and vulnerability of birth.

Mama Glow is more than just a brand; it’s a movement that emphasizes community support and creating intentional spaces for transformation within parenthood. The partnership highlights the importance of supporting doulas, parents, and those who care for others, recognizing their vital roles in the well-being of families.

In honor of Mother’s Day, Maternal Mental Health and in celebration of doulas and caregivers Mama Glow & Keys Soulcare are partnering to serve up an evening of indulgence. Join us for a transformative evening of soul-deep restoration and connection, curated by Mama Glow & Keys Soulcare — where self-love meets ritual. Step into a sacred space designed to honor your inner glow. Together, we’ll unwind, reflect, and reconnect through intentional soulcare rituals, guided meditation, sound healing, and mindful conversation.

Soulcation by Keys Soulcare X Mama Glow 

🕯️ What to Expect:

• Warm welcome with herbal elixirs and intention settingSoul-nourishing skincare ritual featuring Keys Soulcare essentialsGuided meditation + sound bath to reset your spiritJournaling and collective reflectionCurated gifts to support your ongoing soulcare journey
• 🌙 When: Thursday, May 15, 6:00 – 8:00PM📍 
• Where: The Soft Space by Mama Glow – 208 N. 8th street, Brooklyn NY 11211