Being in the baby business we know a thing or two about pregnancy tests. For a long time the focus has rightfully been on efficacy and quick results. But pregnancy tests are expensive and very wasteful, and with over 6 million women getting pregnant annually in the U.S., that makes for two million pounds of plastic and digital waste headed to U.S. landfills every year. 

Lia was created for women who value privacy and the environment. Empowering users to choose how they share their results and the best thing about Lia is that it provides users with the convenience to flush their results, eliminating evidence of a pregnancy test. Lia is more than 99% accurate when used on the day of your expected period. This is a streamlined alternative that is both good for the environment and more discreet for its users. 

Co-Founder & Chief Product Officer, Anna Couturier Simpson states, “Pregnancy tests account for enough plastic waste to travel from Philadelphia to the Space Station and back seven times. Lia is the only discreet pregnancy test made with zero glass fibers, batteries, plastic or nitrocellulose – elements found in nearly all single-use diagnostics available on the market today. Lia provides the only sustainable solution to-date.”

As part of Lia’s continued commitment to women, customers can champion for women’s reproductive health by donating Lia pregnancy tests to worldwide women’s health organizations. Donations of $10 will provide one Lia pregnancy test to non-profit organizations including Planned Parenthood, Planned Parenthood Global, Whitman-Walker Health, PreserveFertility.org, and SOS Grossesse via www.meetlia.com.