Fridababy is pioneering the way millennial moms take care of themselves and their children and is also revolutionizing postpartum care – in an industry that has remarkably remained stagnant in innovation for decades. Fridababy’s President Chelsea Hirschhorn, was recently named one of the top millennial moms by Parent’s magazine, innovative and forward thinking, she has also been called the “Baby-Gadget Guru.” We caught up with this mama to glean her glow tips and learn what she loves best about FridaBaby.
How did you become President of FridaBaby?
CH: I practiced law in NY before moving to Miami with my husband (CMO of Burger King – based in Miami) after our wedding in 2010. I then became the Director of Ancillary Revenue and Associate Counsel for the Miami Marlins – starting their non-baseball revenue department at the new ballpark. The founder of Fridababy is a neighbor of ours in Miami Beach and after my son was born she asked if I’d be interested in taking over the day-to-day operations of the company to help grow the portfolio of products beyond the NoseFrida, into a full toolkit of smart solutions for millennial parents. Quite the challenge, but the rest is history! A somewhat circuitous route to the baby world, but I’ve never looked back and never been happier. All of the professional experiences that I’ve had have meaningfully contributed to my day-to-day running the Fridababy business -whether it’s negotiating licensing or manufacturing agreements with our trading partners, or designing new packaging that millennial parents will relate to.
What is your advice for new or expecting Moms?
CH: It’s a marathon – not a sprint! There will be many trying times the first few years of parenthood, particularly for working moms, and they won’t all work out the way you planned or hoped! Don’t beat yourself up over the small stuff (like missing a bath session for a late meeting, or rescheduling a conference call to stay home with a sick baby) – if your priorities are aligned, and you’re 100% present wherever you are – it’s easier to feel on top of the world! Try not to be half of everything to everyone at the same time – when you’re with your family – be there 110% – when you’re with friends or at work – the same – you’ll be a better parent and naturally more efficient as a result!
What is your favorite Fridababy gadget?
CH: That’s like asking a mom to pick her favorite child! We aren’t one of those companies that puts out multiple products each year just to take up more shelf space. We had big shoes to fill with anything following in NoseFrida’s footsteps, so each one provides a very deliberate and specific solution to a common baby-care problem that new parents experience from day one. Here’s a quick snapshot of why each is an essential addition to any new parent’s toolkit:
FeverFrida: Don’t wake your sick child for a temp check – instead, use the FeverFrida to wirelessly and remotely monitor their temp right from your smart phone. Caring for a sick child is traumatic enough – parents can now sleep peacefully throughout the night or feel comfortable from work knowing that our app will alert you if baby’s temp is on the rise, send accurate medicine dose reminders via text or email, and through our partnership with Boston Children’s Hospital, get fever management advice and symptom tracking from trusted professionals.
NailFrida: Say sayonara to the fear of nicking baby’s sensitive skin! We’ve all been there – but the NailFrida Snipper Clipper is the first real solution. It’s a clipper that uses a safety spy hole so that parent’s can actually see how far down the nail they’re clipping and avoid catching baby’s sensitive skin! The blades are curved in the shape of the nail, so no more sharp corners or mitts to prevent clawed faces which inhibit fine motor skill development! It also comes with a curved newborn nail file for those hard to reach corners.
Windi: Literally the only INSTANT and non-ingestible gas and colic relief solution on the market – another brilliant Swedish invention! Forget about gripe (sugar) water that may or may not work and takes a while for baby to process, you literally hear the gas released and then everyone can go back to sleep! It’s a changing table must-have for those middle-of-the-night or post-bottle tummy troubles.
MomWasher turned ButtWasher: Do not leave the MomWasher off of your hospital bag checklist! In this respect – Fridababy is the best friend no one has – you’ll get all of the gruesome delivery details from your friends, but conveniently no one tells you how messy the postpartum healing process can be – stitched up, stretched out, bleeding for days etc. The MomWasher is a redesigned peri bottle (way better than the ketchup thing they’ll give you in the hospital) and was uniquely designed to get the water exactly where you need it since you won’t be able to wipe or sit comfortably for a few days or weeks. With a waterproof travel bag, you can also continue the healing process when you’re out with the baby, getting moms back on to themselves faster!
NoseFrida: Not sure it needs much explanation at this point -we’re the #1 purchased baby product at all of our retailers, with over 4,000 five star reviews on Amazon, but nevertheless let’s just say the only time that turkey baster bulb syringe is ever clean is when they rip it out of the sterile packaging after you push the baby out! The original Swedish Snot-sucker, the NoseFrida is the nasal aspirator that actually works – yes, you suck the boogies right out – nope, it doesn’t go anywhere near your mouth – and you can clean the entire thing! Just make sure to change your filters!!
What’s your advice for mom entrepreneurs?
CH: The best advice I’ve ever received is to love what you do – so my definition of success has been personal and professional happiness. There will always be someone smarter, a tempting opportunity, an invitation you have to pass on, but if you’re passionate about what you do, it emanates in every aspect of your life – and you’ll inevitably be more successful as a result.
For more info visit Frida Baby