Très Bon: Bonpoint Launches in SOHO
Bonpoint, the luxury lifestyle brand, celebrated the opening of their new concept store in SoHo, New York on May 6th, 2014 with a special set by DJ Harley Viera-Newton. The 1,900 sq.ft boutique is home to the charming world of Bonpoint; thoughtfully arranged spaces are adorned with unique furnishings creating a whimsical ambiance- one that inspires wonder. The store features vintage furniture sourced from Parisian flea markets and antique dealers repurposed by Christine Innamorato, Bonpoint’s Creative Director.
The event also celebrated the launch of the SoHo 2014 capsule collection which features 12 limited edition Liberty print dresses exclusive to the new store. Christine Innamorato also collaborated with jewelry designer Aurelie Bidermann to create a series of 12 limited edition bracelets decorated with their iconic cherry logo. The proceeds of these celebratory pieces will be donated to the charity NewYorkers for Children.
The store was teeming with children from newborns to school-aged, all beautifully dressed for the evening and enjoying the macaroons that were generously provided by Bonpoints neighbor- Ladurée. The two establishments share the same backyard full of Cherry Blossoms.
Rich in the savoir-faire of a couture house, thanks to its artisan studio in Paris, Bonpoint cultivates the precision of beauty, the passion for quality and a meticulous attention to detail and finish.
Bonpoint is the French fashion house for children, unique in its just-so style, poetic universe tinged with humour and magic, subtle delicacy, inspired shop windows and the warm atmosphere of its boutiques and “Maisons” in the heart of Saint-Germain-des-Prés in Paris and on Madison Avenue in New York.
Every season, the House’s Creative Director, Christine Innamorato, invents an enchanting and creative head-to-toe collection for Bonpoint, from newborns to teenagers with the YAM collection–Y’en A Marre de Bonpoint (That’s Enough Bonpoint) – dedicated to older girls.
After two years of development, 2010 saw the launch of Bonpoint’s unique, innovative and uncompromising line of beauty products. Hypoallergenic and natural, subtle and ultra-refined, it has seduced both the exacting requirements of mothers and the sensitive skins of their children.
In 2011, Bonpoint celebrated the 25th anniversary of its mythical fragrance, L’Eau de Bonpoint. The evening concluded with an intimate dinner hosted at a private residence in the West Village attended by Lucy Sykes, Kelly Bensimon, Rachel Blumenthal, Olivia Chantecaille, Kelly Rutherford, Kate Schelter, Ferebee Taube, Eleanor Ylvisaker, and Annabel White.
Shop Bonpoint ages 0-12 years.
Bonpoint SoHo, 398 West Broadway, NYC
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