The Mini Life: New Online Boutique For The Mini Chic


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With the web getting saturated with new concept stores for kids, it’s nice to find an all in one where you can discover gifts and The Mini Life is an online children’s lifestyle boutique for the parents who find peace in the accent pieces in their children’s closet, and who’s personal style is Vsco cam and Instagram ready.

Founder and mama, Athena Rotolo likes to think of dressing our children is a way of exploring our own inner child. Athena curates great finds from around the world for babies and children with an eye on style for design savvy parents and chic modern homes.

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She selects toys that engage the imagination and breed space for open ended play which is something she will strongly encourage during her own son’s childhood. Her process is simple: when searching for a product for the store, she looks for things that are aesthetically pleasing, high quality and long lasting. The criteria seems simple yet the edit is refined and anyone can shop the store and discover something new.

Athena believes in “thoughtful and modern, yet simplistic designs that inspire self-expressions and imagination”. The Mini Life strives to offer a curated selection of thoughtfully designed children’s clothing, lifestyle products and toys to like-minded parents who appreciate quality. Plastics, battery operated and machine made toys are everywhere and it leave little to the imagination. At a time when products are so disposable and frivolous The Mini Life is a breath of fresh air.

Shop The Mini Life

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