Say Hello to MINI-MODE: Where Fashion Meets Motherhood
Imagine a site where you can get your dose of mom-spiration, shop style, beauty, and even find some chic tot picks as well. Sounds intriguing? Introducing MINI-MODE, a new commerce and editorial website that recently launched that curates product in multiple categories for chic moms, and moms-to-be ⎼ lifestyle, fashion, beauty and culture ⎼ with a high emphasis on curation via style guides, brand spotlights, exclusive brand collaborations offered seasonally, cool kid interviews, mom influencer interviews and style assortments for the new and pregnant mom. They don’t have a maternity focus but much of the incredible apparel works for the pregnant woman.
The brainchild of InStyle Magazine’s Marketing Director, Maria Benetos , and Colleen Crivello, designer of the uber chic children’s clothing brand, Chalk NYC, the sleek site will also include influencer interviews. Highlighting influencers such as celeb stylist, Leslie Fremar, Julia Restoin Roitfeld, fashion blogger, Chriselle Lim, Ballet Beautiful Founder, Mary Helen Bowers – just to name a few – readers can learn the necessities for savvy, chic parenting, as well as view curated, shoppable, product from each influencer.
Additionally, MINI-MODE will feature seasonal exclusive brand collaborations, starting with an exclusive sunglass collaboration with the adorably cool children’s brand, Sons + Daughters. The sunglasses are available on the website here and retail for $100 and are for kids ages 4-12. Finally, a destination for you and your mini-me.
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